GTM Operations Manager (HubSpot)
About Us
SourceWhale is the leading Recruitment Productivity Platform for increasing conversations, whilst making recruiters’ lives better through enabling them to do more with less. We integrate with everything that recruiters use day to day - CRM’s, emails, data providers etc - and with our best-in-class product, we are on a mission to be a leader in the Recruitment Technology space.
Why Us?
We’re a team of seriously talented, positive individuals and we invest heavily in our people - you won’t feel like a number here!
We’re proud to have been named one of The Sunday Times Best Places to Work in 2025, a reflection of our commitment to building a people-first culture and supporting career growth at every level.
This is an opportunity to join an agile tech startup that is growing faster than any other company in our space. We are completely profitable and have built an incredible product - just see our G2 reviews!
The Role
Own our GTM systems, data, and reporting across Marketing, SDR, Sales, CS and Account Management. Build simple, reliable processes in HubSpot and our internal systems so the team can sell, renew, and expand with clear visibility. Implement industry standard best practices, creating a platform for scalable growth.
Day in the Life
- Marketing Opps
- Engaging with external and internal parties to provide detailed funnel and attribution analysis from sources such as Paid, Events & Partnerships
- Lead handoff (Marketing → SDR)
- Creating and managing the hand off process - ensuring accurate tracking and assessment of conversion rates
- Providing insight and analysis to relevant management teams on suggested improvements
- PLG
- Working with Product, Marketing & Sales to implement HubSpot and platform connections which provide automated insight in to PLG funnel, identifying areas of opportunity
- SDR Lead Management
- Implement third party systems to support the creation and assignment of SDR list
- Ongoing management of process & systems to ensure adequate SDR lead flow inc intent signals from Marketing activities
- Customer Lifecycle
- Implement key customer journey tracking such as renewal moments, breaking down renewal outcomes by cohort and individual
- Creating automated flags for upsell opportunities and retention risks
- Suggesting improvements which help to drive model efficiency
- Reporting and reviews
- Own the Board Pack and VP Monthly Business Review datasets
- CRO alignment
- Become a key ally for the CRO, working closely to review the end to end GTM model, spotting and anticipating challenges or opportunities
- Create systems to hold VP group accountable on GTM initiatives
Key Success Criteria
- No individual contributor within the business is working from spreadsheets - all critical information is available in a timely manner for them inside HubSpot
- Lead management is automated and fully tracked end to end
- Every internal model metric is automatically tracked and available instantly to VP’s/CRO
- Conversion ratios in each dept model are improved
What Sets You Apart
- Experience in RevOps/Sales Ops/Marketing Ops at B2B SaaS ($10–$50M ARR).
- Worked across the full GTM lifecycle
- Understands the nuance of Marketing Ops including Paid
- HubSpot experience is a must : objects/properties, workflows, lifecycle/lead status, permissions, reports/dashboards.
- Built contact-level attribution and lead routing; improved funnel conversion.
- Implemented PLG/trial tracking and sales handoff.
- Set up renewals/churn event models and GRR/NRR reporting.
- Ideal: Familiar with enrichment/intent/routing tools
Working setup
Reports to: CRO
Partners: SDR Manager, VP Sales (UK & US), VP Marketing, CS/AM, Finance, Product/Engineering
Location: London - hybrid with 3 days in office
Tools: HubSpot, internal admin systems, data/intent vendors, Notion, Google Sheets
What’s In It For You
At SourceWhale, we champion a culture built on transparency, trust, and flexibility. Open communication is our norm, and everyone’s voice truly matters.
We offer a flexible work model, allowing you to choose between office and remote work, recognizing the uniqueness of each individual's preferences. Collaboration is key, whether in the physical office, a company meetup or virtually. We're committed to continuous improvement, actively seeking feedback and encouraging innovation.
We completely understand the importance of work-life balance and truly care about our employees offering the following benefits:
- 25 days holiday (not including public holidays).
- Macbook + any extra tech or software necessary for your role.
- Flexible business with flexible working arrangements.
- Private medical, dental & vision insurance.
- Income Protection Insurance.
- Extended mental health cover and Employee Assistance Programme (EAP).
- Compassionate leave policy.
- Monthly social events.
- First hand experience of an early stage startup - huge ability to make an impact!
We encourage you to apply even if you feel like you don’t meet all the criteria as you may be a match for this or other roles here at SourceWhale! Fancy making big waves at SourceWhale? Apply below!
- Department
- Sales
- Locations
- London
- Remote status
- Hybrid
Colleagues
About SourceWhale
SourceWhale is the leading business development and headhunting platform for recruiters. Our platform empowers teams to drive better engagement, book more meetings and achieve higher revenue.
We integrate with everything that recruiters use day to day - and with our best-in-class product, we are on a mission to be a leader in the RecTech space.
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